According to a new
market research report published by Inkwood Research, the Global Big Data in
E-commerce Market is projected to register a CAGR of 14.17% during the forecasting
years of 2020-2028.
‘’Browse 65
Market Data Tables and 59 Figures spread over 137 Pages, along with an in-depth
TOC on the Global Big Data in
E-commerce Market Forecast 2020-2028.’’
REQUEST FREE
SAMPLE LINK- https://www.inkwoodresearch.com/reports/big-data-in-e-commerce-market/#request-free-sample
Big data are considered as computationally analyzed huge
data sets. The computational analysis helps in revealing the patterns,
associations, and trends that belong to human behavior and interactions.
Variety, velocity, veracity, and volume are the varied aspects of big data. The
e-commerce business is benefited from utilizing big data and analytics. It
helps the organizations in assessing the choice of product offerings,
advertising, and price, so as to maximize profits. There has been considerable
growth in the preference for online purchase among the millennials.
Big Data
Utilization by E-commerce Companies Fuels Market Growth
The shifting preferences of the consumers call for frequent
product upgrades and customizations. The rising use of big data is estimated to
aid the e-retails in product recommendation and pending purchase reminders,
leading to increased sales. The customer behavior analysis through the use of
big data aids the companies and e-retailers in customizing their product
offerings and recommendations, resulting in enhanced customer experience. A
majority of marketing leaders claim that the customer-centric data like
purchase preferences and patterns, become the deciding factors for the
companies. Also, promotional campaigns, discounts based on past expenditure,
coupon offers, profitable returns, etc. aid online retailers in attracting huge
traffic and returns.
To know more about this report, request
a free sample copy.
Customer
Analytics is the Leading Solution in the Market
Customer analytics is considered as a comprehensive tool for
identifying the requirements of the competitive business environment. Many
online users become the target of several organizations for information
regarding the online behavior of consumers. The customer analytics further aid
the e-commerce business in gathering and understanding customer interaction,
and the data is further merged with abstract groups for identifying the
evolving patterns and trends. Such insights are procured through varied
channels like web, emails, mobile, call canter, campaigns, etc. However, with
many organizations transitioning from on premise to cloud-based services,
customer analytics is projected to gain considerable traction. Moreover, the
increasing inclination towards consumer satisfaction is boosting the popularity
of customer analytics in the e-commerce industry.
Asia
Pacific – The Dominating Region
With the largest market revenue share in 2019, the Asia
Pacific region is estimated to record the highest growth rate by the end of the
forecast period. The growing penetration of digital connectivity, the rising
adoption of technology, and the large-scale expansion of e-commerce
applications, in various countries of the region, are considered to be the
crucial factors propelling the overall growth of the market. Also, the number
of organizations using big data solutions for gaining significant insights into
consumer purchase behavioral patterns, has gone up in the region.
Some of the major companies establishing their presence in
the market include Microsoft Corporation, SAP SE, International Business Machines
Corporation (IBM), Data USA, SAS Institute, Amazon Web Services Inc, etc. The
market is oligopoly in nature, and is dominated by few major
players. The service providers are estimated to focus more on constant upgrades
and advancements as a result of the growing number of customers in the
e-commerce industry.
About Inkwood Research
Inkwood Research specializes in syndicated & customized
research reports and consulting services. Market intelligence studies with
relevant fact-based research are customized across industry verticals such as
technology, automotive, chemicals, materials, healthcare, and energy, with an
objective comprehension that acknowledges the business environments. Our
geographical analysis comprises of North & South America, CEE, CIS, Middle
East, Europe, Asia, and Africa.
Contact Us
+1 857-302-4704
Related Report:
Comments
Post a Comment