Inkwood Research estimates that the Global Alcoholic Ready-To-Drinks Market is evaluated to grow with a CAGR of 4.38% in terms of revenue during the forecasting years of 2021-2028.
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Ready-To-Drinks Market Forecast 2021-2028.”
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Alcoholic ready-to-drinks (RTDs) are
spirit-based, malt-based, or wine-based alcoholic beverages. Served in a
premixed form, these drinks and are ready for consumption at any time. In
addition, ready-to-drinks (RTDs) are also known as alcopops.
Increased
Demand from Youth to Facilitate Market Growth
Alcoholic ready-to-drink (RTDs)/high-strength
premixes are highly popular among the younger population since they possess low
alcoholic content and are available in a diverse range of flavors. Alcoholic
ready-to-drink (RTDs)/high strength premixes are mainly regarded as drinks for
entry-level consumers and particularly for women. Moreover, the youth preferring
an improved lifestyle are more inclined towards healthy alcoholic beverages
with low alcohol content. Therefore, they are the ideal substitutes for individuals
choosing light drinks over hard drinks, as well.
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Online
Retailing is the Fastest-Growing Distribution Channel
Online retailing plays a vital role in
fueling the sale of alcoholic ready-to-drink (RTDs)/high-strength premixes.
Online stores offer consumers a wide variety of products to choose from. While
shopping is the latest trend gaining momentum across all regions, increased
smartphone consumer base, the booming e-commerce industry, and increased
internet penetration are some of the key factors facilitating the online
retailing segment. Furthermore, the offers and discounts provided by online
stores, free product shipping, a less time-consuming shopping process, and 24x7
access are the key factors responsible for augmenting the sales of alcoholic
products via online retailing.
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Asia-Pacific
to be the Leading Region by 2028
Emerging nations in the Asia-Pacific are
promising markets for alcoholic ready-to-drink (RTDs)/high-strength premixes.
Moreover, economic developments in the region have resulted in a rise in the
population’s financial status, leading to increased spending or purchasing
power. Since a substantial proportion of the Asia-Pacific is young, the
adoption of western culture by the majority of youth as well as modernization
are among the key reasons accredited to the changing lifestyles. In addition,
the growing number of choices in brands and flavors, transitioning consumer
preferences, and the elevated need for premium and high-quality beverages
further fuel the regional market’s growth.
Well-established, dominating firms are
already present in the global market. Additionally, to harbor a competitive
advantage and edge over other players, they continually seek packaging
innovations, novel product developments, and several business strategies,
including mergers and acquisitions, strategic alliances, business expansions, and
vertical and horizontal integration. As a result, the industrial rivalry within
the global market is high.
Bacardi & Co Ltd, Diageo PLC, and The
Boston Beer Company Inc are among the top companies in the market.
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Inkwood Research
Inkwood Research specializes in syndicated
& customized research reports and consulting services. Market intelligence
studies with relevant fact-based research are customized across industry
verticals such as technology, automotive, chemicals, materials, healthcare, and
energy, with an objective comprehension that acknowledges the business
environments. Our geographical analysis comprises North & South America,
CEE, CIS, Middle East, Europe, Asia, and Africa.
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