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IoT-Driven Data Analytics to Escalate IoB Market Growth

As per Inkwood Reseaarch, the Global Internet of Behavior (IoB) Market is projected to grow at a CAGR of 23.52% in terms of revenue over the forecasting period of 2024-2032.

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The Internet of Behavior (IoB) refers to the collection and analysis of data from people’s behaviors through connected devices and sensors. By integrating data from multiple sources, IoB provides insights into user habits and preferences, enabling businesses and organizations to tailor their products, services, and interactions more effectively.



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Advanced Data Analytics Integrated with IoT Aids IoB Market Growth

The integration of advanced data analytics with the Internet of Things (IoT) is significantly driving the growth of the global Internet of Behavior (IoB) market. By leveraging IoT devices, vast amounts of behavioral data are collected from users in real-time. Advanced analytics processes this data, extracting valuable insights into consumer habits, preferences, and decision-making patterns. These insights allow businesses to create highly personalized and targeted strategies, improving customer engagement and satisfaction. As a result, the IoB market is expanding rapidly, driven by the enhanced ability to analyze and respond to consumer behavior through the powerful combination of IoT connectivity and data analytics.

BFSI was the Largest End-User Industry in 2023

In the BFSI sector, IoB plays a crucial role in generating statements, automating notifications, and maintaining an omnichannel presence. Banks leverage location-based advertising to boost consumer engagement, which fuels IoB adoption. The demand for sensitive user data, personalized advertising, and the growth of mobile banking are key drivers of IoB. In finance, IoB assists in fraud detection, risk management, and customer protection while also enhancing targeted marketing and reducing cyber threats.

Asia-Pacific is Expected to be the Leading Region during the Forecast Period

Asia-Pacific leads in digital transformation, with countries like China, Japan, and South Korea rapidly adopting 5G, IoT, and AI, generating vast behavioral data that fuels IoB and enables personalized services. However, evolving data protection laws, such as China’s PIPL and India’s Data Protection Bill, present challenges. Additionally, uneven technological infrastructure across the region hampers consistent IoB adoption, particularly between urban and rural areas.

The global Internet of Behavior (IoB) market is marked by intense industry rivalry, driven by the rapid adoption of advanced data analytics and behavioral insights across sectors. Key players compete fiercely to offer innovative solutions, leveraging AI and machine learning to gain a competitive edge. Some of the leading companies operating in the market are Alteryx Inc, Amazoncom Inc, AssetFloow, Aware Inc, Capillary Technologies, etc.

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About Inkwood Research

Inkwood Research specializes in syndicated & customized research reports and consulting services. Market intelligence studies with relevant fact-based research are customized across industry verticals such as technology, automotive, chemicals, materials, healthcare, and energy, with an objective comprehension that acknowledges the business environments. Our geographical analysis comprises North & South America, CEE, CIS, the Middle East, Europe, Asia, and Africa.

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